When is the time to update your website?
Artem Rudenko
CEO, Founder
You’ve just spent months building your website, making it shine. Now that it’s done, you might wonder, what’s next? Which things should you keep an eye on in the long term? When is the right time to make updates to the website? That’s what we’ll be discussing in this post.
Design matters
The visual design of the website is one of the most important factors for conversions. Design is tricky, because designs start looking outdated after a few years. As a result, it’s important to make upgrades to your design over time so the website continues to look modern.
That said, you shouldn’t be in a rush to redesign everything. Small tweaks here and there every few months can keep a web design looking fresh for a couple of years. But, eventually you may want to commit to a large-scale redesign. This should only happen every few years. In a major redesign, you should implement a new style, a new design language that follows the latest trends, and a new layout for the site’s content.
Keep achievements up to date
As your business grows, you’ll land new deals and become even more successful with existing customers. It’s important to make sure the case studies on your website reflect these continued successes! The value of social proof is impossible to overestimate — people do really care what others are saying about you.
You should not hesitate to keep adding case studies, including redesigning parts of the website to better showcase your business’s accomplishments. As a positive side effect, constant minor changes to your website, make it look like it is alive, and it is evolving.
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Maintain the code
The code quality for your website will likely decrease over time (as new features and tweaks are added) if you are not serious about maintaining the code. It’s best to stay disciplined about the upkeep of the codebase, even after the initial version of the website is deployed.
One thing to keep an eye on is the libraries that your code depends on. These libraries never stop being developed, and new versions often bring performance and security improvements. Security improvements are particularly important — it’s best to set up automated alerts for when a vulnerability is discovered that could impact your project.
Never stop improving
Your website should look like it is alive and being taken care of. Even small updates to the website’s design or functionality make an impact. This conveys to customers that your business is alive and thriving. Customers are a great source of inspiration here. Ask them what they liked or disliked, and then take action on this valuable feedback!