Front page of the new world currency.
The world’s largest, most inclusive identity and financial public utility, owned by everyone.
The World project is developing a global identity verification system that uses iris-scanning technology to confirm an individual’s humanity while maintaining privacy. This system aims to differentiate real people from AI and enable secure, anonymous online interactions. It is designed to support fair digital economies and prevent fraud in an increasingly AI-driven world.
- Funding.
- 125M
- Investors.
- 19 VCs
- Audience.
- 12M
- Highest growth.
- 100%
The design side of this project was completed in collaboration with Flabbergast and Replicable. Development was, and is, solely on us.
The context
World is growing fast, and so are its product and marketing needs. Microfeller acts as an embedded design and development partner, supporting its growth every step of the way.
Our role
We helped World grow from 100 to over 10 million verified users in a few years. As of today, we work alongside Tools for Humanity (company behind the project) to keep World's digital presence sharp, consistent, and ready to scale. All development on World's website remains solely in our hands.
Design system
As World continues to evolve as a brand, so does its design system. We actively maintain and grow the system – expanding and maintaining component libraries, refining visual language and ensuring consistency across every touchpoint. It is strategic work that keeps the brand coherent as World expands into new markets and launches new products.
Focus on performance
We put significant effort into optimization, resulting in faster load times. This is crucial for user engagement and making the website available to everyone around the world.
Our focus on performance also extends to the way we operate as a team. Our workflow on this partnership fully embraces Agile principles. We are flexible and make quick adjustments on the fly, allowing the marketing team to efficiently make changes at any stage in the process.
What’s ahead
World's brand is still evolving, and some of the most exciting launches are still to come. We're proud to be the team that keeps it all running – and building what's next.
