Alexander Kush
Chief designer
Figma Config 2025 just wrapped, and this year’s edition was packed with product announcements and standout talks. We were there, soaking it all in, and wanted to share what stood out most — both in terms of tools we’re excited to try and ideas we’re still thinking about.
Four big product drops
Figma came out strong this year, unveiling four major new products that push the platform further beyond design and into creation, collaboration, and execution.
Figma Sites
This might be a turning point for no-code. Figma Sites lets you go from design to a live, responsive website — all without leaving Figma. No more exporting to Webflow, paying for expensive plans, or stitching together multiple tools.
It keeps everything in the same environment, which just feels like how it always should’ve worked. Plus, Figma plans to roll out code layers, which you can use to add custom functionality with just a prompt. The AI writes the code.
Figma Draw
If you’ve ever had to jump into Illustrator because Figma’s vector tools weren’t cutting it, this one’s for you. Figma Draw brings brushes, textures, a lasso tool, a completely reimagined vector workflow, and much more to the table.
It’s not trying to replace full-featured tools like Adobe Illustrator, but it bridges the gap for most use cases — sketching, icons, quick visual ideas, simple (or not so much) illustrations — without needing to leave your Figma file.
Figma Make
This one really leans into AI. Make lets you create functional prototypes from either a design or a written idea. Figma’s calling it a “prompt-to-code” capability, and it’s meant to remove the friction of traditional prototyping.
You describe your idea — “a login flow with a separate password step”, for example — and it spins up a working version in minutes. It’s early days, but it shows real potential for speeding up that messy early phase where you’re trying to figure out what works.
Figma Buzz
Buzz is all about helping teams maintain brand consistency at scale. It gives designers a space to publish brand-approved templates, which teammates in marketing, sales, or ops can use to create assets like social posts, ads, and one-pagers — without pinging design every time.
It’s essentially a way to make sure everything looks on-brand, even when it’s not coming directly from a designer’s hands.
Talks that stuck with us
Config wouldn’t be Config without the inspiring, practical, and sometimes unexpected speaker lineup. Here are a few sessions that really resonated:
Andrew “Boz” Bosworth (Meta) & Dylan Field (Figma)
In a joint session, Boz and Dylan discussed the future of computing and how design will evolve with spatial interfaces like AR and VR. It was part practical roadmap, part philosophical reflection on where creativity and technology are headed.
Megan Metzger (Forerunner) — designing in disaster
This talk was a standout reminder that design doesn’t happen in a vacuum. Megan shared her experience designing an app used in disaster zones — where things like sun glare, heat, humidity, no internet, and battery drain can’t be ignored. Context matters. A lot.
Michelle Lee (IDEO) — designing for play and friction
Michelle argued that sometimes, making things too easy strips away the joy or meaning of an experience. She encouraged us to consider when friction, challenge, or even a little play can make something more memorable or human.
Subham Agarwal (Ramp) — when products must die
A refreshingly honest talk about product failure. Subham walked through how and when to sunset a product — especially one you’ve put a lot of heart into — and why that’s sometimes the most strategic thing you can do.
Wojtek Dziedzic (Nord Security) — pitch perfect
Wojtek gave a practical and entertaining session on presenting design ideas so they actually get heard. He emphasized clarity, timing, and matching the message to the moment. It felt relevant no matter what your role is.
Corten Singer (Augmental) — redesigning the computer mouse
Corten delivered an inspiring keynote on reimagining human-computer interaction through the MouthPad — a tongue-controlled, hands-free interface. This device has potential to be life changing for people with special needs.
Karri Saarinen (Linear) — crafting quality that endures
Linear is a tool we love and use every day, so it was great to hear Karri explain how they approach simplicity and polish. His main takeaway: quality is a mindset, and it pays off in ways users might not consciously notice — but always feel.
Jeremy Hindle (Severance) — designing dystopia
One of the most visually captivating talks. Jeremy walked us through how he created the visual world of Severance, from the unsettling symmetry of the office spaces to the tactile detail of props and interfaces. It was a deep dive into production design that still felt incredibly relevant to digital designers.
Final thoughts
If there’s a theme this year, it’s about expanding what design tools can do — and who they’re for. Figma is no longer just for designers. With Sites, Buzz, Make, and Draw, the ecosystem is growing to support content creators, marketers, developers, and beyond.
That’s exciting. And maybe a little intimidating. But mostly, it’s a sign that the creative process is getting more inclusive, more collaborative, and a little more seamless.
