Alexander Kush
Head of Design
Figma Config 2025 just wrapped, and this year’s edition was packed with product announcements and standout talks. We were there, soaking it all in, and wanted to share what stood out most — both in terms of tools we’re excited to try and ideas we’re still thinking about.
Big Figma logo everyone was taking pictures with
Figma came out strong this year, unveiling four major new products that push the platform further beyond design and into creation, collaboration, and execution.
Dylan Field on stage
This might be a turning point for no-code. Figma Sites lets you go from design to a live, responsive website — all without leaving Figma. No more exporting to Webflow, paying for expensive plans, or stitching together multiple tools.
It keeps everything in the same environment, which just feels like how it always should’ve worked. Plus, Figma plans to roll out code layers, which you can use to add custom functionality with just a prompt. The AI writes the code.
If you’ve ever had to jump into Illustrator because Figma’s vector tools weren’t cutting it, this one’s for you. Figma Draw brings brushes, textures, a lasso tool, a completely reimagined vector workflow, and much more to the table.
Figma Draw live demo
It’s not trying to replace full-featured tools like Adobe Illustrator, but it bridges the gap for most use cases — sketching, icons, quick visual ideas, simple (or not so much) illustrations — without needing to leave your Figma file.
This one really leans into AI. Make lets you create functional prototypes from either a design or a written idea. Figma’s calling it a “prompt-to-code” capability, and it’s meant to remove the friction of traditional prototyping.
You describe your idea — “a login flow with a separate password step”, for example — and it spins up a working version in minutes. It’s early days, but it shows real potential for speeding up that messy early phase where you’re trying to figure out what works.
Buzz is all about helping teams maintain brand consistency at scale. It gives designers a space to publish brand-approved templates, which teammates in marketing, sales, or ops can use to create assets like social posts, ads, and one-pagers — without pinging design every time.
It’s essentially a way to make sure everything looks on-brand, even when it’s not coming directly from a designer’s hands.
Config wouldn’t be Config without the inspiring, practical, and sometimes unexpected speaker lineup. Here are a few sessions that really resonated:
Config 2025 Main stage
In a joint session, Boz and Dylan discussed the future of computing and how design will evolve with spatial interfaces like AR and VR. It was part practical roadmap, part philosophical reflection on where creativity and technology are headed.
Dylan Fiels and Andrew "Boz" Bosworth
This talk was a standout reminder that design doesn’t happen in a vacuum. Megan shared her experience designing an app used in disaster zones — where things like sun glare, heat, humidity, no internet, and battery drain can’t be ignored. Context matters. A lot.
Megan Metzger on stage
Michelle argued that sometimes, making things too easy strips away the joy or meaning of an experience. She encouraged us to consider when friction, challenge, or even a little play can make something more memorable or human.
Michelle Lee on stage
A refreshingly honest talk about product failure. Subham walked through how and when to sunset a product — especially one you’ve put a lot of heart into — and why that’s sometimes the most strategic thing you can do.
Wojtek gave a practical and entertaining session on presenting design ideas so they actually get heard. He emphasized clarity, timing, and matching the message to the moment. It felt relevant no matter what your role is.
Corten delivered an inspiring keynote on reimagining human-computer interaction through the MouthPad — a tongue-controlled, hands-free interface. This device has potential to be life changing for people with special needs.
Corten Singer on stage
Linear is a tool we love and use every day, so it was great to hear Karri explain how they approach simplicity and polish. His main takeaway: quality is a mindset, and it pays off in ways users might not consciously notice — but always feel.
Karri Saarinen on stage
One of the most visually captivating talks. Jeremy walked us through how he created the visual world of Severance, from the unsettling symmetry of the office spaces to the tactile detail of props and interfaces. It was a deep dive into production design that still felt incredibly relevant to digital designers.
Jeremy Hindle on stage
If there’s a theme this year, it’s about expanding what design tools can do — and who they’re for. Figma is no longer just for designers. With Sites, Buzz, Make, and Draw, the ecosystem is growing to support content creators, marketers, developers, and beyond.
That’s exciting. And maybe a little intimidating. But mostly, it’s a sign that the creative process is getting more inclusive, more collaborative, and a little more seamless.
Partner products' booths at Config
